Condensing Your Brand into an Engaging Android App-Biyosoft technologies
App Development Tech

Guidelines for Condensing Your Brand into an Engaging Android App

Condensing the brand into an engaging Android app is an effective strategy to broaden its reach.

Designing a customized and engaging Android app that is valuable to the target audience is the trickiest element. The app should be cautiously planned out, from defining functionality to considering the user experience. It is critical to make sure it retains the best aspects of your brand without becoming too heavy.

This article will assist you by providing some beneficial guidelines for condensing your brand into an engaging app that stands out in the crowd:

Maintain Your Brand’s Identity 

Although there is less opportunity for branding on an Android app as compared to a website, it is still a reflection of your firm and should be consistent with your branding elsewhere. When brands stay loyal to their message and objectives, users appreciate it.

For instance, use the same logo for your app that is your official logo. Similarly, if the central colours of your website are blue and white, these should be the primary colours for your app too. Otherwise, the users will get puzzled if the software unexpectedly changes to any other colour, and your brand will not come to mind when they are using it.

Along with logo and colours, you should maintain consistency in other significant branding aspects, such astypography, tone/personality, imagery and message etc. Limit your feature set to what a consumer could need on the go. It will prevent the app from becoming bloated and difficult to use.

Consider User’s Needs Rather Than Your Brand’s

People most likely want to develop an app that focuses on increasing their brand’s profitability. It is a venerable goal for your company but it will not attract users to your app. Probably, a significant amount of hard-selling will be required for it.

For creating such an app that is both useful and pleasing to use, consider your customer feedback, how your devoted fans interact with your business online, and what they want to do.

For example, if you own a fashion firm and you desire to sell more garments so your app may focus on a virtual changing room function or allowing users to scan in their present clothing for better outfit coordination. Users would still be able to purchase items from the app, however, it would be more focused on their needs outside of shopping.

Creating user personas allows you to connect with your customers more effectively. 

Make Your Brand More Extensive

The app shouldn’t be a carbon copy of your website. You only need the most imperative parts rather than squeezing your entire brand into the app. As there are so many apps on the Play Store, the brands will need something inimitable to stand out among them.

Create And Promote Content That Addresses The Issue Your App Solves

Whether it is blog articles, eBooks, videos, or webinars, create material that gives value to your customers in order to reach the audience properly. Target the themes and keywords that are related to your app. If your material assists individuals in overcoming challenges, you’ll be seen as a thought leader and an expert in the field. To create network effects, prop up the information on your blog and social media platforms.

Limit Your Considerations To The Most Important Aspects 

According to a Localytics study, app retention rates are low. Only 29% of users stick with an app for more than 90 days. Even if someone downloads your app, 21% of users only open a new app once.

The following are some of the most frequent reasons why people don’t persist with the programs they download:

  • There are some bugs with the software
  • Its tricky to use
  • It does not live up to the hype
  • It loads slowly
  • Features that are rarely used

Consider your custom app to be a great introduction to the brand. Keep it uncomplicated and valuable. If users want to learn more about your brand, ensure a website and social media presence.

Make Your Paid App Free For A Short Period

Make your paid Android app available for free for a limited time and promote it on sites like LifeHacker, Gizmodo, Forbes Tech, and The Guardian. You can tweet the promotion to their Twitter accounts or submit it to their websites directly.

Make Your Android App Current And Interactive

Creating interactive components to assist customers so that they can engage with your brand is a must. You’ll also have to keep the app up to date with new information and features. Consider it similar to mobile games that add fresh content regularly and gain a huge fan following. The appreciable benefit of incorporating an app into your branding strategy is that you can always improve it.

Condensing the brand into an engaging Android app is an effective strategy to broaden its reach.

Designing a customized and engaging Android app that is valuable to the target audience is the trickiest element. The app should be cautiously planned out, from defining functionality to considering the user experience. It is critical to make sure it retains the best aspects of your brand without becoming too heavy.

This article will assist you by providing some beneficial guidelines for condensing your brand into an engaging app that stands out in the crowd:

Maintain Your Brand’s Identity 

Although there is less opportunity for branding on an Android app as compared to a website, it is still a reflection of your firm and should be consistent with your branding elsewhere. When brands stay loyal to their message and objectives, users appreciate it.

For instance, use the same logo for your app that is your official logo. Similarly, if the central colours of your website are blue and white, these should be the primary colours for your app too. Otherwise, the users will get puzzled if the software unexpectedly changes to any other colour, and your brand will not come to mind when they are using it.

Along with logo and colours, you should maintain consistency in other significant branding aspects, such as typography, tone/personality, imagery and message etc. Limit your feature set to what a consumer could need on the go. It will prevent the app from becoming bloated and difficult to use.

Consider User’s Needs Rather Than Your Brand’s

People most likely want to develop an app that focuses on increasing their brand’s profitability. It is a venerable goal for your company but it will not attract users to your app. Probably, a significant amount of hard-selling will be required for it.

For creating such an app that is both useful and pleasing to use, consider your customer feedback, how your devoted fans interact with your business online, and what they want to do.

For example, if you own a fashion firm and you desire to sell more garments so your app may focus on a virtual changing room function or allowing users to scan in their present clothing for better outfit coordination. Users would still be able to purchase items from the app, however, it would be more focused on their needs outside of shopping.

Creating user personas allows you to connect with your customers more effectively.

Make Your Brand More Extensive

The app shouldn’t be a carbon copy of your website. You only need the most imperative parts rather than squeezing your entire brand into the app. As there are so many apps on the Play Store, the brands will need something inimitable to stand out among them.

Create And Promote Content That Addresses The Issue Your App Solves

Whether it is blog articles, eBooks, videos, or webinars, create material that gives value to your customers in order to reach the audience properly. Target the themes and keywords that are related to your app. If your material assists individuals in overcoming challenges, you’ll be seen as a thought leader and an expert in the field. To create network effects, prop up the information on your blog and social media platforms.

Limit Your Considerations To The Most Important Aspects 

According to a Localytics study, app retention rates are low. Only 29% of users stick with an app for more than 90 days. Even if someone downloads your app, 21% of users only open a new app once.

The following are some of the most frequent reasons why people don’t persist with the programs they download:

  • There are some bugs with the software
  • It’s tricky to use
  • It does not live up to the hype
  • It loads slowly
  • Features that are rarely used

Consider your custom app to be a great introduction to the brand. Keep it uncomplicated and valuable. If users want to learn more about your brand, ensure a website and social media presence.

Make Your Paid App Free For A Short Period

Make your paid Android app available for free for a limited time and promote it on sites like LifeHacker, Gizmodo, Forbes Tech, and The Guardian. You can tweet the promotion to their Twitter accounts or submit it to their websites directly.

Make Your Android App Current And Interactive

Creating interactive components to assist customers so that they can engage with your brand is a must. You’ll also have to keep the app up to date with new information and features. Consider it similar to mobile games that add fresh content regularly and gain a huge fan following. The appreciable benefit of incorporating an app into your branding strategy is that you can always improve it.

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